All about Digital Marketing
“All marketing activities that use an electronic device or the Internet.”
Hi, my names Sophie and I am a second year University student with a passion for marketing. Stay tuned for weekly blogs to learn a little bit more about the digital marketing world.
Digital Marketing: The Concept
What makes up the term ‘Digital Marketing’ and how is it used in our everyday lives?
Is COVID 19 potentially challenging e-commerce businesses?
Travel With Me
View a small montage of all my favourite Europe Memories
Look at your wardrobe, all those clothes you have folded away, waiting to be worn. Lets be honest, majority of us hold onto items of clothes we know we wont wear, but keep them, eager there may be a special event that the item is perfect for. Don’t let these items of clothing to waste.Continue reading “Second Hand Marketing”
When observing the fashion industry, it’s easy to see that there is a clear marketing tactic to sell, sell, sell. (Sable, 2020) When comparing fashion to other industries, such as the hospitality industry or technology industry, marketers need to work more intensively to portray the right image and target certain consumers. Fashion is much moreContinue reading “The Must knows for Marketing the Fashion Industry”
Unpredictable times have resulted in businesses flipping their plans upside down. The new ‘normal’ is staying at home, constantly washing our hands and the ongoing stress of potential illness. It’s a disaster that no person could prepare for, however we must continue to learn and adapt as COVID is far from over. Although everything isContinue reading “Use COVID 19 to your advantage: lets evolve your digital marketing strategy.”
Founded in 2020 by Sophie Keogh, a University of Canberra Student