All about Digital Marketing

“All marketing activities that use an electronic device or the Internet.”

Photo by Vlada Karpovich on Pexels.com

Hi, my names Sophie and I am a second year University student with a passion for marketing. Stay tuned for weekly blogs to learn a little bit more about the digital marketing world.

Digital Marketing: The Concept

What makes up the term ‘Digital Marketing’ and how is it used in our everyday lives?

Photo by JESHOOTS.com on Pexels.com

Is COVID 19 potentially challenging e-commerce businesses?

Travel With Me

View a small montage of all my favourite Europe Memories

The Must knows for Marketing the Fashion Industry

When observing the fashion industry, it’s easy to see that there is a clear marketing tactic to sell, sell, sell. (Sable, 2020) When comparing fashion to other industries, such as the hospitality industry or technology industry, marketers need to work more intensively to portray the right image and target certain consumers. Fashion is much moreContinue reading “The Must knows for Marketing the Fashion Industry”

Use COVID 19 to your advantage: lets evolve your digital marketing strategy.

Unpredictable times have resulted in businesses flipping their plans upside down. The new ‘normal’ is staying at home, constantly washing our hands and the ongoing stress of potential illness. It’s a disaster that no person could prepare for, however we must continue to learn and adapt as COVID is far from over. Although everything isContinue reading “Use COVID 19 to your advantage: lets evolve your digital marketing strategy.”

thank you

Founded in 2020 by Sophie Keogh, a University of Canberra Student

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